New Delhi. Realme, the world fastest growing smartphone brand, brought in over $330 million in sales during its much-anticipated realme Fan Festival 2021, achieving 38% Y-o-Y growth.
Realme sold 1.6 Million units of smartphones and 2,25,000 units AIoT devices during global Fan Festival 2021.
During the festival, realme received a tremendous response from the Indian consumers and achieved gross merchandise value (GMV) of INR 667 Crores during the realme Fan Festival 2021.
In India, realme was able to sell 370K smartphones and 168K AIoT devices in 5 days, accounting for a 166.7% increase in total AIOT sales volume compared to 2020.
This sales record during the Fan Festival 2021 came on the back of another milestone, as realme celebrates 100 million smartphones sold.
Realme was also the fastest major smartphone company to cross this milestone, achieving it just three years after its inception.
To thank the fans and its supporters, realme held its Fan Festival virtually, dedicated to the many passionate fans who are passionate about the brand and its products.
Realme has shown that the power of youth and the focus on young audiences worldwide is a sustainable and correct strategy.
In addition to being the fastest major smartphone company to cross 100 million units sold, Realme is also the fastest-growing major smartphone brand globally in Q2 2021 with a year-over-year growth rate of 149%, as data from research firm International Data Corporation (IDC) showed.
Currently, Realme ranks in the Top 5 smartphone makers in 18 markets, claiming first place in the Philippines and Bangladesh, fourth in India and Russia and fifth in the Europe region in Q2 2021.
In conjunction with the Fan Festival, realme organized a campaign called the ‘Daring Heroes Wild Poster Event’ where realme received photo submissions from fans and showcased them in key urban centers of London, Moscow, Madrid and Shenzhen, to showcase the realme spirit, aptly titled: ‘How Dare You Be You’.
The campaign is a celebration of the restless spirit of those who dare to live their own truths despite the judgments and obstacles they may face.
With this powerful statement, Realme aims to empower fans to turn negative external noise into positive empowerment.
As pioneers and true believers of this spirit, realme has forged ahead where many others have seen only danger. Elated by the overwhelming response from Realme fans, Madhav Sheth, Vice President, realme and Chief Executive Officer, realme India and Europe, said “Realme Fan Festival is an opportunity for realme to celebrate its energizing engagement with young people all across the world.
Young people, both our consumers and our staff have taught us to dare to leap into the future and be trendsetters, giving us the courage to disrupt a well-entrenched industry.
We are really ecstatic to see Realme products being adopted at such a rapid rate.”
Realme’s success has shown that even in a highly competitive environment, with the right team and the right heart, it is possible to dare to leap and conquer both fears and dreams.
Nothing is impossible with the power of youth, as seen by the stellar sustained sales performances over the past three years.
