New Delhi: Avni – a holistic menstrual care start-up, has launched a range of plant based menstrual hygiene products including- bio enzyme period wear liquid cleaner, menstrual cup wash and Antibacterial intimate wipes.
The brand has been working towards breaking misconceptions associated with the use of cloth-based sanitary pads during menstruation.
Avni Period Wear Wash – The newly launched cleaner is India’s first 100% plant based liquid wash designed specifically to fight period blood stains and odour of body fluids effectively.
It has a blend of plant-based surfactants, bio enzymes and green tea to protect our precious period panties, cloth pads and panty liners. The Acid, Caustic and Bleach free wash releases no toxic effluents and comes packed in a recycled packaging.
Avni Menstrual Cup Wash – A 100% plant based liquid wash, can be used for washing and cleaning of menstrual cups. The wash is fragrance free and safe for the silicone-based cup.
The wash will be accompanied by India’s first antimicrobial cloth wipe, for wiping the menstrual cups post wash
The Avni Period wear wash and Avni Menstrual cup wash will be available in 100ml pack at the price of INR 249, and are available at the brand’s website and will be available on ecommerce platforms
Avni’s antibacterial intimate wipes for women is another product in its newly launched range. The product is made of Natural biodegradable fibres, without any alcohol.
These wipes are Gynecologist approved and are enriched with pH balanced at 3.5, Aloe vera, Vitamin-E, and Tea Tree extracts. These wipes prevent rashes, allergies & infections. These wipes are perfect partners for use during periods, pre/post sexual activity and after urination.
The Travel friendly pack of 8 wipes is priced INR 59, and may be availed at the brand’s website.
The start-up is determined to reinvent the traditional, Indian methods of menstrual care. The brand offers well-researched, innovative, tested products to facilitate women’s hygiene during periods that have been explored on the backbone of authentic Indian methods.
“Over the years commercial companies have demonized the use of cloth-based pads and hygienic products. However, it is a sheer misconception that cloth-based pads are unhygienic or harmful. On the contrary, clean cloth-based pads are chemical-free, skin-friendly, and cause no harm to the women or the environment.
We are trying to create awareness and provide a more viable solution to women. With launch of these new products we expect the usage of cloth pads will rise and Avni will become travel buddy products for women” said Mrs. Sujata Pawar- Founder, Avni – a holistic menstrual care startup.
The brand’s current array includes Avni natural cotton sanitary pads, Avni reusable cloth pads; and menstrual cups beyond the newly launched products. The products are apt for especially those women who have sensitive skin and are in immediate need of an organic and infection free solution to manage their periods better.
The brand has been simultaneously working towards creating more awareness around menstrual care. In line with the same, it also launched India’s first-period care 24 x 7 helpline accessible via WhatsApp/call/sms.
About Avni
Avni founded in August 2020 in Thane, Maharashtra is a young start-up focused on holistic menstrual care. Founded by the husband-wife duo -Sujata Pawar and Apurv Agrawal, Avni conscious menstrual care products for women.
The brand offers well researched,innovative, tested products to facilitate women hygiene during periods. The co-founders envision Avni to emerge as a reliable women’s health brand with the support of medical experts, 24X7 helpline, and conscious products right from menarche to menopause.
